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A Description of What is Creative Design in 2017

We live today in a digital world, both personal and especially business, and thus the website of a company has to be created in such a way that it truly represents what a company would like to tell the world. A website is considered the welcome mat of a company and a means to introduce what the company has to offer to the world. A website should be a user friendly means of presenting a company to the digital world, but that it should also be a well made design that can create curiosity among viewers well enough for them to dwell in a company’s site and discover its offers. The main goal of a website today is practically to lure viewers to go over the site and become potential customers, and this can be attainable with a website that has a seeming graphics, has a service with speed, and usability, which will give an impression as a website with professionalism and competence. A website with lifeless list menus and static word dense descriptions are not anymore in style, but on the other hand, have a website that is designed with creativity which will entice viewers thus increasing the traffic of your site and help attain a positive bottom figure of the company.

It is important therefore that your website should be one that can capture your products or services creatively, and the specialists who can do these are those who know what they are doing like those IT services team. In today’s digital world, tech designers are thus considered as the artists of our modern times.

Applied across the board in marketing is the word minimalism which is aptly described with modernism. When it comes to having a minimal website design today, there is an application of colour extraction and headlines that are bold with the use of universal icons.

The end goal in having a minimalist approach is to be able to communicate well with potential clients. The concept of image is what would immediately come into our minds when we say the word design. Today, static presentation is not only the game but being coupled with moving images or video that made 2017 a more exciting year of web design.

There is also now an activity of long scrolling that follows the dynamics of video that more and more are being followed in many websites. Navigation is being reinvented by designers so as to make users engage in the site with more accessible information. In order to give an increase in parallax, a 3D effect is being added to the design.

Talking of artistry, being subtle in expression is not yet a pace but rather giving way to illustration in popularity among the big and bold graphics and photography. Since illustration is a visual language that can present firmly and show a brand’s quality in a subtle way, many companies would opt for this design.