If you’re a business owner, you understand the importance of maintaining a clean, inviting shop. Customers want to feel welcome as soon as they walk through the doors. A bad odor, however, may deter customers from shopping with you. By adding products to make your business smell better, you can improve customer relations.
What Is Scent Marketing?
People have five senses, including touch, sight, hearing, taste, and smell. All of these senses can have a huge impact on a person’s emotions. Scent marketing takes advantage of the sense of smell to encourage positive customer interaction and spending.
The goal of a successful scent marketing campaign is to fill your shop with specific aromas that are proven to boost a customer’s mood. It’s been shown that happy, energized customers are more likely to shop for longer periods of time and spend more money.
How Can You Begin Scent Marketing?
If you want to improve the aroma of your store or office, it’s best to consult a scent marketing expert for advice. Anyone can purchase air fresheners, but these products are designed to simply mask smells, not to boost customer morale. Scent marketing, however, uses a variety of scents to create a more appealing atmosphere.
Office workers, for example, often find themselves getting tired during the middle of the day. This can reduce their productivity levels. An aroma expert knows this and will find energizing scents, such as citrus or ginger, to help keep workers awake all day.
Retail shops can also benefit from scent marketing. Certain retailers even have a signature scent that customers instantly recognize. A scent expert can help mix a specific blend of aromatic oils to create a unique shopping experience. A pleasant smelling store is also a place where customers will want to linger and shop.
Imagine the aromas of your favorite store. There’s a good chance they’re already using a scent marketing campaign to entice customers. If you’re ready to improve your customer relations, consider creating a one-of-a-kind scent for your store. The sense of smell is very powerful and can have a profound effect on workers and customers.